Natalie Mets has been involved in projects of varying scale and character in culture, nightlife, technology and education, since high school. She is known for The Baltic Scene—a pan-Baltic platform for emerging musicians and artists, which she ran from 2012 to 2015. After that, she spent a year in Reykjavik working for Iceland Music Export and Iceland Airwaves, and a year in New York working for a music management company in Brooklyn. Her current main focus is nightlife in all of its cultural and economic forms. She currently works for beloved Estonian boutique music festival Kalana Saund, start-up community company Garage48, and is a co-founder of the online radio station IDA.